Talking about automobiles in an architectural, urban and social context may seem to be a boring cliché since there has been never-ending discourses and countless projects on the basis of this topic, and it has been accepted as an­ inevitable part of the urban life for long. But it may also be true, on the other hand, that framing effect­–as a cognitive bias–blinds us, in this case, to see other aspects of the topic and put us in a situation where we “cannot see the wood for the trees”. Regarding the probability of being biased and a personal interest in the unique character of the car–specifically as a moving micro-space inside a macro-space (the city or streets)–an architectural practice started recently.